Three new pieces of research in as many days provide useful information on how journalists (and others) can do better with connecting with people on Twitter and Facebook. Today, from Facebook, some intriguing data (based on an analysis of 25 journalists) on what kind of posts get the most feedback. They are:
- Commentary and analysis
- Reader shout-outs
- In-depth analyses on global issues
- Powerful photos
More good stuff in the post.
On the flip side, Jim Romenesko’s post points out some of the problems with Facebook Subscribe. I’m relieved to see it’s not just me getting a lot of international subscribers unrelated to the journalism biz.
Edgerank Checker, a social media metrics company, put up an interesting discussion on a Facebook post’s “lifetime,” and how you can use that information to plan the timing of your posts.
From Dan Zarella, some analysis on what drives click through on tweets. Some is expected (active vs. passive verbs), some not as much (tweet on the weekends). Worth a read.
All of these are good reminders that being thoughtful and strategic in your use of social media is more effective than just running as fast as you can.